Butterfly Equity, a Los Angeles-based food and beverage-focused private equity company, has now announced the purchase of ePac Holdings, a company specializing in digitally printed flexible packaging, from its investor consortium of Amcor and Indevco North America, for the consumer-packaged goods brands across various categories.
According to recent Packaging Industry News, brands are increasingly turning to flexible, sustainable, and digitally printed solutions to meet growing consumer demand.”
This acquisition is in line with Butterfly’s goal of collaborating with the top of the food and beverage ecosystem and ePac’s further growth and innovation.
This takeover makes ePac a force to reckon with in the digitally printed flexible packaging industry, which is fast evolving, given the demand of consumers to have sustainable and personalized packaging systems.
Through the integration of Butterfly business know-how in the industry and the proprietary technology of ePac, the company will have the capability to provide innovative solutions in the food, beverage, and other CPG categories.
The strategic alliance enables ePac to contribute to established brands as well as upcoming businesses and help them to compete favorably in a very competitive market.
Instructional ePac, a start-up company established in 2016, offers flexible packaging opportunities to small business units of CPGs and food products.
The company uses its own proprietary ePacONE platform to conduct an order-to-demand production within its network.
ePac has 14 facilities in the United States and Canada, each of which has been established to bring forth consistency of quality, high turnaround times, and automated quoting.
The management and leadership team, headed by CEO and co-founder Virag Patel, will stay, and the management has a large ownership stake in the company.
The collaboration with Butterfly is a new chapter in our growth, having defined packaging in the last decade as a company that places advanced technology in the hands of the most innovative brands in the world, ePac.
This partnership allows us to expand our capabilities while leveraging Butterfly’s connections across the food and beverage ecosystem.
Together, we will continue to deploy next-generation technologies like ePacONE to deliver value and brand growth for our customers of all sizes.”
Vishal Patel, Butterfly Partner and Head of the Investment Team, said it is exciting to partner with ePac as Butterfly’s first platform investment in the packaging industry.
“Packaging is a critical component of the food value chain, and ePac has already established itself as a market leader. With our expertise in food end markets, we will support ePac’s growth and reinforce its commitment to outstanding customer service for leading and innovative brands.”
The combination of technology, speed, and focus on the customers offers them a scalable base to further expand the digitally printed flexible packaging.
Flexible Packaging at ePac
The company operates a tech-enabled platform with 14 facilities across the U.S. and Canada, each with identical setups, offering automated quoting, digital printing capabilities, and fast service times.
ePac’s offerings include a full range of films, including sustainable options. Its founders created ePac to empower local CPG companies to compete with large brands through high-quality, flexible packaging.
The proprietary ePacONE system offers an unmatched ordering-to-demand flexibility with which the brands can print small or large runs according to the same efficiency and quality.
With ePacConnect, the brands have access to connected technology in packaging, which promotes consumer interaction and traceability.
Automation, precision in digital printing, and uniform quality between facilities enable ePac to speed up the introduction of its products, minimize waste, and enhance the sustainability results of its customers.
Clients benefit from:
- Fast speed-to-market and order-to-demand production
- Access to advanced connected packaging technology through ePacConnect
- Consistency and quality across multiple product specifications
- Scalable production through the ePacONE platform
ePac is headquartered in San Diego, California, and serves high-growth innovators across small, medium, and large brands.
ePac will increase its presence, venture into new markets, and invest into next generation packaging technologies with the help of Butterfly.
This company will promise speed, flexibility, and sustainability, contributing to the CPG brands of all sizes to deliver products to the market faster and more efficiently.
The investment is an indicator of ePac’s long-term commitment to innovation, operational excellence, and offering unparalleled value to its customers.
Company Profile: Butterfly is a private equity firm based in Los Angeles that only invests in the global food industry of 26 trillion.
The company aims at creating long-term returns on investments based on industry experience, a data-driven culture, and value creation by operations.
Since its inception in 2016, Butterfly has invested in category-leading companies with an enterprise value of about 9 billion.
Butterfly positions its portfolio companies for growth while driving innovation and customer-focused solutions.
This acquisition highlights a key trend reported in Packaging Industry News, where technology and innovation are reshaping the way CPG brands approach packaging solutions.
